Q:I'm going to be a vendor at my first con in a few months! I've been a vendor at several craft fairs before, but this will be my first convention-style show. Do you have any advice for a con first-timer? Things like how to set up your booth, what sorts of things to bring, and the always difficult-to-answer "What sells best?"
bring a refillable water bottle. bring change. give yourself space for storage. display all your best things prominently, even if they’re more expensive, because even if people don’t buy them, they will attract people to the table. this works like an end cap in a store. you have a couple really nice, more expensive items that attract customers, but which sell the least. then you have midtier items that a lot of people will buy, which are nice and in a midrange expense wise. then you have the smallest, cheapest things that people will see after being attracted to your table by the nicer things, things that don’t cost much but will add up slowly. if you look at end caps at stores like target you’ll see that they have this down to a proportion of about 1 : 2 : 3 or 2 : 2 : 3 (high : mid : low ). also, have clear pricing signage and have a cash box that locks.
i used to try and think about what would sell but it was always counterproductive for me. i just make things i want, things i want to draw. if i like something and enjoy drawing it, i will work harder and make it better and it will be more likely to sell. it’s always difficult to predict what will sell at a con and a lot of the time it’s regional.
things sell differently depending on where the con is, so even if something doesn’t sell at your local con, it might do better out of state. you just sort of have to build up a stock, bring everything, and hope you do well. when i try to strategize too much and think too much about what’s popular, it end ups not selling because there are so many other people doing the same thing. when i make things i enjoy, it ends up being more unique and therefor more sellable.
Reblogging Maya’s advice because it’s useful for anyone doing a con, and as a reminder to myself because I’m going to be selling my art at the Edmonton Comic & Entertainment Expo in two weeks so y’all should come check it out!